The D5 Concept
Together, we at Market Gravity and Deloitte, developed D5 to uncover large, systemic industry problems and design the best solutions to address them. Through combining the knowledge of experts, creatives, and actual customers, we create solutions that are as unique as our process.
The kicker? We do it in just 5 weeks.
See our other D5 projects.
We started by immersing ourselves in the world of car maintenance, service and repairs by speaking to customers, mechanics and dealers across Europe to learn their stories and challenges.
Once we had learnt about customers' problems, we set out to create big ideas to solve them. This involved a number of ideation sessions with proposition, design and automotive experts across Market Gravity & Deloitte
Next, we took our big ideas back to customers for co-creation - they helped us to destroy, stretch and rebuild them to ensure they were truly meeting needs and solving frustrations for them.